About Us

Hi, we're the Roberts' twins (not really, but we might as well be because we do everything together).

Back in 2009, my friend and I (Heidi) went to get pictures at a photo booth. It was my first time ever getting photo booth pictures and I loved the photo strip and wanted a way to keep it. That's when I had the idea to make it a bracelet.

Truth be told, the first photo bracelet was hideous but I love photos so much, it was exciting to get to wear mine around. I started wearing it out in public and everyone would ask me where I got it from – they loved it! I decided to make them available for others who love photos as much as I do.

Mike and I saw the potential and spent countless days and nights refining the bracelet until we had an awesome, durable product. We threw in a little good karma by giving $1.00 of every order sold to your choice of one of our Give Back charities. In 2010, we were finally ready, launched our website and we've been making bracelets ever since!

Thanks to all of you for making this a possibility!

Heidi and Michael

The Creators

Michael Roberts


In hopes of being able to avoid college and a normal job, I (along with Heidi) started working on 'PicktureThat!' in 2009. Fitting in with my natural interests, I was the go-to guy for all our research and legal questions as we started and grew our business.

I now do this full-time and absolutely love life!

Something I love that I should be embarrassed of: Teen Wolf and One Direction.   Read More

Heidi Roberts


I wanted to create a work environment that was conducive to creative minds, a passionate, happy life and somewhere I could put my entrepreneurial spirit to use. In 2009, I made my very first photo bracelet and knew this is what I wanted to do. It took a lot of hard work, but we perfected the bracelet making process and launched a website. In 2012, I was able to start doing this full time and it's a happy life!

I work in the brainstorming department—ideas for product development, marketing, public relations… You name it, I brainstorm it!

Something I love that I should be embarrassed of: I have a mild (pronounced HUGE) crush on a fictional character who is twice my age – Leroy Jethro Gibbs from NCIS! If only he were real...   Read More